Schaufenster: ARTbrothers kraxentrouga – Südtirol ist schön
The project “Südtirol ist schön” [South Tyrol is beautiful”] was begun in 2007 and is a reaction to the staged visual language of the brand South Tyrol, in which urban South Tyrol is not present, and the sun shines bright on 365 days of the year. The clichéd postcard motives suggest a superimposed naturalness that has little to do with the realities.
